Of course, there’s a reason the cloud was given its name: people’s data is stored remotely in a faraway, abstract place. The cloud itself isn’t tangible – only the graphs and figures that show up on someone’s smartphone screen are. The same can be said for cloud-based computer technology: The user doesn’t attach any importance to the abstract technology behind the cloud. He or she instead focuses on the immediate accessibility and use of information stored there – everything else is secondary.
In his article “On demand, immediately”, Gàbor Szabó, Head of Competence Centre – Managed Services in Hungary for T-Systems, elaborates on why this customer approach is so difficult for ICT companies to grasp and how this challenge can be best dealt with in the future.
Read the entire article here.